KPMG consumer pulse survey | Spring & Summer
Simmering under pressure: How consumers are spending smarter this summer
The KPMG consumer pulse spring & summer survey is here, capturing the latest insights of more than 1,500 consumers across the United States. This year’s survey explores how current thoughts on the economy will affect and shape consumer spend and shopping trends over the next few months. The results provide a unique picture of how the consumer is reacting to the uncertainty of 2025.
Consumers plan to spend less in most categories—with sentiment souring since fall 2024
Consumers pull back spending amid tariffs
Consumers still plan to travel
58% plan to travel this summer, continuing the trend from last year
Dive into our thinking:
Simmering under pressure paper
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